What is Omnisend?
Omnisend is an Email Marketing Platform (EMP) that is tightly integrated with the Shopify platform to provide Merchants with an intuitive interface for building and running email marketing campaigns.
What are the benefits of integrating Happy Birthday with Omnisend?
If you're a Shopify Merchant looking for finer control of the layout and styling of your Birthday Emails, but still want the ability to capture Birthday sign-ups using our Happy Birthday app, then our Omnisend integration could be the perfect set-up for you.
Although our integration with Omnisend is a simple one, it is a very effective way to manage your Birthday Email Campaign using a Marketing Platform that can handle follow-up emails and customer segmentation.
How does it work?
Once the integration has been set-up, customers who sign-up to your Birthday Club will also have their contact and birthday information sent over to your linked Omnisend account.
If that customer already exists in Omnisend, then only their Birthdate will be appended to their existing contact information. If they do not already exist in Omnisend, then a new contact will be created in Omnisend based on the details that they used to sign-up to your Birthday Club.
The Birthday email content, layout, discount amount and sending schedule will all be controlled from within Omnisend via a preset birthday campaign. You just need to set-up a birthday campaign and customise it to your liking.
Requirements for the Omnisend integration
You will need to enable the integration between Happy Birthday and Omnisend. Please read our Omnisend integration set-up guide for more information on configuring the integration.