What is Brevo (formerly sendinblue)
Brevo is a popular Marketing Automation platform for SMBs, used by a growing number of Shopify merchants as a complete solution for email marketing, sms messaging, on-site sign-up forms and on-site live chat.
What are the benefits of integrating Happy Birthday with Brevo?
Our integration with Brevo allows you to:
- Push your Birthday Club sign-up's into Brevo as new contacts or as updates to existing Brevo contacts
- Create and send Birthday Emails within Brevo and include the Happy Birthday auto-generated discount link into the email template.
- Capture Birthdates within your Brevo sign-up forms to grow your Birthday Club.
- Add existing Brevo contacts to your Birthday Club when the contact is updated with a birthdate.
Push your Birthday Club sign-up's into Brevo as new contacts or as updates to existing contacts
With this integration enabled, Happy Birthday will send new Birthday Club sign-up details into Brevo as contacts. If the contact already exists in your Brevo account, then we will just append the date of birth and a Birthday Discount Link to their profile.
Not all Birthday Club sign-ups are also customers of your Shopify store. They may have visited your store and signed-up to your Birthday Club via your dedicated Birthday Sign-up page, but they may not have purchased from your store yet. This is a great way to wish potential customers a happy birthday and hopefully welcome them as a customer.
Create and send Birthday Emails within Brevo and include the Happy Birthday auto-generated discount
Enabling the Brevo integration will effectively turn off email sending within the Happy Birthday app, but you will still need to create a Birthday Email Campaign and Email template in Brevo. We will discuss how to do that within our Brevo integration articles.
Capture Birthdates within your Brevo sign-up forms to grow your Birthday Club
Any new Brevo contact that contains a date of birth will automatically be pushed into the Happy Birthday app. This is a great way to use your Brevo sign-up forms to also grow your Birthday Club.
The Happy Birthday app will then push a birthday discount link back to the newly created contact in Brevo, ready to use in your Birthday email template. The only requirement is that you have created a birthday contact attribute within Brevo that you also include within your Brevo sign-up forms.
Find out more by reading our article Growing your Birthday Club via Brevo sign-ups.
Add existing Brevo contacts to your Birthday Club when the contact is updated with a birthdate
If you already have contacts in Brevo and update them to include their date of birth, that update will flow through into the Happy Birthday app. Similar to the above, we will then push a birthday discount link back to the updated contact in Brevo, ready to use in your Birthday email template.
What are the benefits of using Brevo to send out your Birthday emails?
If you already use Brevo for your marketing campaigns, then using it to send out your Birthday emails makes perfect sense. Here are some good reasons for choosing this option:
- You will have full control over the layout and styling of your email template.
- The campaign statistics will be in a format that you are already familiar with.
- You can introduce follow-up emails for those customers that have not yet redeemed their discount code. This is a feature that is not yet available when sending emails from the Happy Birthday app and could therefore be a good reason to use your Brevo account to send them.
Requirements for the Brevo integration
Contact attribute and list
You will need to have created a contact attribute of data type Date within Brevo to store the customer's date of birth.
You will also need to decide whether or not to create a new Brevo list or use an existing list to link to the Happy Birthday app.
You will be asked to select your chosen list and the date of birth contact attribute as part of enabling the integration within the Happy Birthday app.
To begin integrating with Brevo, you will need to enable the integration between Happy Birthday and Brevo. Please read our how to enable the Brevo integration for more information on configuring the integration.
Need any help?
If you need any help setting up the Brevo integration then please do just get in touch and we'll be happy to help!