Grow your Birthday Club through your social bio with Linkpop - a free, customizable link in bio tool powered by Shopify.
What is Linkpop?
Linkpop is a mobile-first, easy-to-use link in bio tool that lets you send your Social Media visitors and followers to a curated collection of all of your stores best links. You can use it anywhere to connect all of your links in one place and build a strong, cohesive presence. You can add links to all of your social accounts, websites, YouTube channel, Spotify playlists... It's your bio, you choose.
Because Linkpop is brought to you by Shopify, you’ll enjoy seamless integration with your Shopify store to promote your products, convert more visitors into customers, and make more sales. The best part is that it only takes a minute to set up. Once launched, you can use Linkpop’s analytics to see how your pages and links are performing.
It's a great addition to social media profiles on Instagram and TikTok where you can't add links to the body text of your posts. That's the beauty of a link in your social media bio page, Linkpop allows you to provide your customers access to all of your links in one location.
Getting started with Linkpop
If you don't already have a Linkpop bio, you can sign up for a free account here.
Take a look at the following article for help on how to set-up your Linkpop bio: set up your linkpop bio
Linkpop is popular
We're noticing that an increasing number of our Happy Birthday merchants are using Linkpop bios:
Why add your Birthday Sign-up Page to your Linkpop bio?
Your Birthday Club is not limited to your existing customers. An effective Birthday Club also encourages your site visitors and Social Media followers to join the party and sign-up to receive a Birthday discount on their special day too.
By adding a link to your Birthday Club in your Linkpop bio, you can begin to grow your Birthday Club with social media visitors and followers who may just become customers.
What better way to convert visitors into customers than by enticing them with a targeted email and discount that typically sees higher than average order values.
Let's face it, we’re much more likely to treat ourselves when it’s our birthday, so it's a great time to remind them of your brand and products.
So you've got a Linkpop bio and you' like to add a link to your Birthday Club. Let's take a look at how simple this really is.
Locating your Birthday Sign-up Page link
The Birthday Sign-up Page is a dynamic page that is created in your store by the Happy Birthday app.
It provides a landing page that allows ANY visitor to your site to sign-up to your Birthday Club, without the need to place an order first.
The location of your Birthday Sign-up Page is as follows:
https://{{ your store domain }}/apps/birthday
This is the structure for the link you will be adding to your Linkpop Bio.
If you're not already familiar with it, this is how the Birthday Sign-up Page will look:
The above Birthday Sign-up Page is from the United Bracelets store which uses the following URL:
https://www.unitedbracelets.co.uk/apps/birthday
Locate your stores Birthday Sign-up Page and then return to find out how to add this to your Linkpop bio.
Adding your Birthday Club link to your Linkpop bio
Once you've located your Birthday Sign-up Page link, you're ready to add it to your LinkPop profile.
Log in to your Linkpop account and within the Links view, click on Add link:
A card will appear under the main options for you to customise your link:
Give the link a title:
And add in the link to your Birthday Sign-up Page:
You can also add a thumbnail image to the link if you'd like to.
Create your own image or use one of ours
We've put together some images that you can add use with your Birthday Club link in your Linkpop bio
All of the images are 400px x 400px which is the recommended size for the thumbmail image.
The downloadable zip file attached to the bottom of this article containins the following images:
Feel free to download the zip file and use one of our images, alternatively, why not create your own?
To add the image, click on Upload image button:
Locate and select your image:
Once happy, click on one of the Publish buttons on the page:
The preview of your Linkpop bio will then update to show your Birthday Club link:
How does it look?
To view your Linkpop bio, click on the link under the title of your Linkpop bio:
Here is how the United Bracelets Linkpop bio appears with a link to their Birthday Club:
Live page: https://linkpop.com/unitedbracelets
That's it!
Visitors to your linkpop profile can now sign-up to your Birthday Club without needing to place an order.
Log in regularly to Linkpop to see how many people are clicking through to join your Birthday Club.
Don't forget to also add a Birthday Club link to your footer to encourage visitors already on your site to sign-up to your Birthday Club.
Need any help?
If you would like any advice or support related to adding a Linkpop link to your Birthday sign-up page, please don't hesitate to get in touch.