The Happy Birthday app has a resend feature that allows you to resend a birthday email to a customer containing their birthday discount code. This is especially useful if you have been contacted by a customer asking where their email is.
It could be that they accidentally deleted the email, or it ended up in their Spam/Junk folder for some reason.
What is the difference between the Send Now and Resend Email feature?
Let's say that a customer has signed up to your Birthday Club a few days after their birthday and missed out on receiving their email. You can use the Send Now feature to send out their Birthday email even though they missed the scheduled sending day/time. More details on our Send Now feature can be found in the article Can I send a birthday email if someone has just signed up and missed their Birthday.
How does the resend email feature work?
This feature only applies to emails sent out by the Happy Birthday app. It's not available if you have an integration such as Klaviyo or Mailchimp sending out your Birthday emails.
You will find the Resend email option when clicking on the '3 dot menu' to the right of the customer details within the main Customers view of the app:
When selecting Resend email, you will be presented with a confirmation window. This informs you that by confirming, the customer will receive a birthday email with a new discount code and that the old code will be invalidated:
Click confirm and you will see a message on screen stating Birthday email successfully resent:
There may be a short period of time before the email arrives. This should be no more than 15 minutes. Please take this into consideration if you are testing the feature.
For customers that have already received an email, a Last sent note will be included within the customer details for that customer within the Happy Birthday app. This also includes a quick link to the History of that customer, which is also available via the '3 dot menu':
Selecting History will display a pop-up window with further details of that customers birthday emails and discount code usage. Scroll down to the bottom to see the most recent discount code:
That's it! Hopefully you will find this feature simple and useful to use.
Need any help?
If you would like any advice or support related to resending birthday emails, please don't hesitate to get in touch.