If you've already started capturing birthday sign-ups with the Happy Birthday app and then decide enable our MailChimp integration, we don't automatically push those existing customers through to your MailChimp account, just in case you are testing things out or select the wrong MailChimp list.
If you'd like us to run this sync for you, then please do get in touch and we'll get it scheduled in for you.
How does it work?
When we push each contact from Happy Birthday into MailChimp, we will also generate each contact's unique Birthday Discount Link. We'll push it into MailChimp along with the contact's email address, first and last name (if you have that data). If the contact already exists in MailChimp, then we will append only the discount page link to their existing contact details.
The Birthday Discount Link is the attribute which you will then merge into your MailChimp email template that you use for your birthday campaign.
To find out more about the Birthday Discount Link, please read our article about the Birthday Discount Link.
Need and help?
To find out how to set-up the MailChimp integration with Happy Birthday, please read our MailChimp integration guide.